



SONIC LABS
SONIC LABS
SONIC LABS
SONIC LABS
WHAT DOES YOUR
BRAND SOUND LIKE?
WHAT DOES YOUR
BRAND SOUND LIKE?
WHAT DOES YOUR
BRAND SOUND LIKE?
WHAT DOES YOUR
BRAND SOUND LIKE?

We're a sonic innovation lab creating the next wave of brands powered by sound.
We're a sonic innovation lab creating the next wave of brands powered by sound.
We're a sonic innovation lab creating the next wave of brands powered by sound.
We're a sonic innovation lab creating the next wave of brands powered by sound.


YONATAN WATTS
YONATAN WATTS
YONATAN WATTS
YONATAN WATTS
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Grammy-winning producer,
Hit-maker, Sonic branding pioner
Grammy-winning producer,
Hit-maker, Sonic branding pioner
Grammy-winning producer,
Hit-maker, Sonic branding pioner
Grammy-winning producer,
Hit-maker, Sonic branding pioner


MATT MAKOVSKY
MATT MAKOVSKY
MATT MAKOVSKY
MATT MAKOVSKY
Chief Executive Officer
Chief Executive Officer
Chief Executive Officer
Chief Executive Officer
20-year brand + marketing expert
experienced Indie recording artist,
song-writer and producer
20-year brand + marketing expert
experienced Indie recording artist,
song-writer and producer
20-year brand + marketing expert
experienced Indie recording artist,
song-writer and producer
20-year brand + marketing expert
experienced Indie recording artist,
song-writer and producer
Two founders, one vision.
Two founders, one vision.
Two founders,
one vision.
Two founders, one vision.
The company we keep
The company we keep
The company we keep
The company we keep

















You're brand should sound
as good as it looks.
You're brand should sound
as good as it looks.
You're brand should sound as good as it looks.
You're brand should sound
as good as it looks.
Audio branding extends your visual identity to a new dimension, and intoxicating sonic realm, creating deeper, more engaging and memorable experiences
Audio branding extends your visual identity to a new dimension, and intoxicating sonic realm, creating deeper, more engaging and memorable experiences
Audio branding extends your visual identity to a new dimension, and intoxicating sonic realm, creating deeper, more engaging and memorable experiences
Audio branding extends your visual identity to a new dimension, and intoxicating sonic realm, creating deeper, more engaging and memorable experiences
The opportunity is right now.
The opportunity is right now.
The opportunity is right now.
The opportunity is right now.
🔊 CONSUMERS HEAVILY INVESTED IN AUDIO
73% of U.S. adults listen to digital audio daily
🚨 BRANDS ARE BEHIND THE CURVE
Only 17% of brands have a consistent sonic identity
🎯 RUN PAST THE COMPETITION
75% of Gen Z say brands sound the same — and crave more creativity
💡 BE REWARDED FOR INNOVATION
Sonic branding increases perceived innovation and modernity by 24%.
🔊 CONSUMERS HEAVILY INVESTED IN AUDIO
73% of U.S. adults listen to digital audio daily
🚨 BRANDS ARE BEHIND THE CURVE
Only 17% of brands have a consistent sonic identity
🎯 RUN PAST THE COMPETITION
75% of Gen Z say brands sound the same — and crave more creativity
💡 BE REWARDED FOR INNOVATION
Sonic branding increases perceived innovation and modernity by 24%.
🔊 CONSUMERS HEAVILY INVESTED IN AUDIO
73% of U.S. adults listen to digital audio daily
🚨 BRANDS ARE BEHIND THE CURVE
Only 17% of brands have a consistent sonic identity
🎯 RUN PAST THE COMPETITION
75% of Gen Z say brands sound the same — and crave more creativity
💡 BE REWARDED FOR INNOVATION
Sonic branding increases perceived innovation and modernity by 24%.
🔊 CONSUMERS HEAVILY INVESTED IN AUDIO
73% of U.S. adults listen to digital audio daily
🚨 BRANDS ARE BEHIND THE CURVE
Only 17% of brands have a consistent sonic identity
🎯 RUN PAST THE COMPETITION
75% of Gen Z say brands sound the same — and crave more creativity
💡 BE REWARDED FOR INNOVATION
Sonic branding increases perceived innovation and modernity by 24%.
⚡ 8X FASTER PROCESSING
The human brain processes sound 8x faster than visual information
🧠 ENHANCES BRAND RECAL BY 96%
Brands with a sonic logo achieve 96% higher recall than those without.
💓 BOOSTS EMOTIONAL CONNECTION
Audio activates the brain’s emotional centers faster and deeper than visuals
📡 WORKS ACROSS EVERY TOUCHPOINT
TV, digital, retail, product integration, tech…
⚡ 8X FASTER PROCESSING
The human brain processes sound 8x faster than visual information
🧠 ENHANCES BRAND RECAL BY 96%
Brands with a sonic logo achieve 96% higher recall than those without.
💓 BOOSTS EMOTIONAL CONNECTION
Audio activates the brain’s emotional centers faster and deeper than visuals
📡 WORKS ACROSS EVERY TOUCHPOINT
TV, digital, retail, product integration, tech…
⚡ 8X FASTER PROCESSING
The human brain processes sound 8x faster than visual information
🧠 ENHANCES BRAND RECAL BY 96%
Brands with a sonic logo achieve 96% higher recall than those without.
💓 BOOSTS EMOTIONAL CONNECTION
Audio activates the brain’s emotional centers faster and deeper than visuals
📡 WORKS ACROSS EVERY TOUCHPOINT
TV, digital, retail, product integration, tech…
⚡ 8X FASTER PROCESSING
The human brain processes sound 8x faster than visual information
🧠 ENHANCES BRAND RECAL BY 96%
Brands with a sonic logo achieve 96% higher recall than those without.
💓 BOOSTS EMOTIONAL CONNECTION
Audio activates the brain’s emotional centers faster and deeper than visuals
📡 WORKS ACROSS EVERY TOUCHPOINT
TV, digital, retail, product integration, tech…

Designing your Sonic Blueprint
Designing your Sonic Blueprint
Designing your Sonic Blueprint
Designing your Sonic Blueprint
We thrive on creating 360-degree sound identities for our clients. We work with you to develop a complete sonic ecosystem that gets expressed as everything from a smash brand them song to signature elements like sonic logos, brand melodies, chords, instruments and audio snippets that can be used across any medium
All of it tieing directly back to your brand's essence, all reinforing the emotional connection with your audeince. This is the power for you future Sonic Blueprint.
We thrive on creating 360-degree sound identities for our clients. We work with you to develop a complete sonic ecosystem that gets expressed as everything from a smash brand them song to signature elements like sonic logos, brand melodies, chords, instruments and audio snippets that can be used across any medium
All of it tieing directly back to your brand's essence, all reinforing the emotional connection with your audeince. This is the power for you future Sonic Blueprint.
We thrive on creating 360-degree sound identities for our clients. We work with you to develop a complete sonic ecosystem that gets expressed as everything from a smash brand them song to signature elements like sonic logos, brand melodies, chords, instruments and audio snippets that can be used across any medium
All of it tieing directly back to your brand's essence, all reinforing the emotional connection with your audeince. This is the power for you future Sonic Blueprint.
We thrive on creating 360-degree sound identities for our clients. We work with you to develop a complete sonic ecosystem that gets expressed as everything from a smash brand them song to signature elements like sonic logos, brand melodies, chords, instruments and audio snippets that can be used across any medium
All of it tieing directly back to your brand's essence, all reinforing the emotional connection with your audeince. This is the power for you future Sonic Blueprint.
Our Services
Our Services
Our Services
Our Services

AUDIO STRATEGY+ INSIGHTS
AUDIO STRATEGY+ INSIGHTS
AUDIO STRATEGY+ INSIGHTS
AUDIO STRATEGY+ INSIGHTS

SONIC IDENTITY & BLUEPRINT DESIGN
SONIC IDENTITY & BLUEPRINT DESIGN
SONIC IDENTITY & BLUEPRINT DESIGN
SONIC IDENTITY & BLUEPRINT DESIGN

SONIC LOGO + BRAND
THEME MUSIC
SONIC LOGO + BRAND
THEME MUSIC
SONIC LOGO + BRAND
THEME MUSIC
SONIC LOGO + BRAND
THEME MUSIC

PRODUCT SOUND INTEGRATION
PRODUCT SOUND INTEGRATION
PRODUCT SOUND INTEGRATION
PRODUCT SOUND INTEGRATION




IMMERSIVE AUDIO & EXPERIENCE DESIGN
IMMERSIVE AUDIO & EXPERIENCE DESIGN
IMMERSIVE AUDIO & EXPERIENCE DESIGN
IMMERSIVE AUDIO & EXPERIENCE DESIGN

SONIC BRANDING FOR MEDIA PROPERTIES
SONIC BRANDING FOR MEDIA PROPERTIES
SONIC BRANDING FOR MEDIA PROPERTIES
SONIC BRANDING FOR MEDIA PROPERTIES

PODCAST & AUDIO
CONTENT DESIGN
PODCAST & AUDIO
CONTENT DESIGN
PODCAST & AUDIO
CONTENT DESIGN
PODCAST & AUDIO
CONTENT DESIGN

AI USAGE, VOICE DESIGN & UX
AI USAGE, VOICE DESIGN & UX
AI USAGE, VOICE DESIGN & UX
AI USAGE, VOICE DESIGN & UX



Our Crew
Our Crew
Our Crew
Our Crew
We are a band of agile music producers, brand strategists, composers and sound designers working in concert to create world-class audio for brands.
We are a band of agile music producers, brand strategists, composers and sound designers working in concert to create world-class audio for brands.
We are a band of agile music producers, brand strategists, composers and sound designers working in concert to create world-class audio for brands.
We are a band of agile music producers, brand strategists, composers and sound designers working in concert to create world-class audio for brands.

Welcome to SONIC LABS
Welcome to SONIC LABS
Welcome to
SONIC LABS
Welcome to SONIC LABS
This is not another marketing meeting! We work and invite our clients into a highly collaborative sound laboratory where we invent the future sound of your brand together.
This is not another marketing meeting! We work and invite our clients into a highly collaborative sound laboratory where we invent the future sound of your brand together.
This is not another marketing meeting! We work and invite our clients into a highly collaborative sound laboratory where we invent the future sound of your brand together.
This is not another marketing meeting! We work and invite our clients into a highly collaborative sound laboratory where we invent the future sound of your brand together.
WHAT WILL YOUR BRAND SOUND LIKE?
LET’S WORK!
WHAT WILL YOUR BRAND SOUND LIKE?
LET’S WORK!
WHAT WILL YOUR BRAND SOUND LIKE?
LET’S WORK!
WHAT WILL YOUR BRAND SOUND LIKE?
LET’S WORK!



SONIC LABS
SONIC LABS
SONIC LABS